Post by account_disabled on Dec 9, 2023 8:58:46 GMT
For the media β on behalf and by order of the advertiser β and that the professional services contract is complemented by a Commercial Mandate Contract between the advertiser and the agency. In addition to signing a new service contract, a Commercial Mandate Contract must also be signed between both parties, that is, there must now be two contracts. Some agencies are including a mandate clause in their existing contracts, but since the Law specifies that there must be a Mandate Contract, it is best to follow it to the letter.
The reconfiguration of the media is only for the media to issue its invoice in the name of the advertiser. Media invoices must be sent directly by them to the advertiser's RFC, however, the agency can provide the service of compiling and reconciling them as a service Digital Marketing Service to the advertiser. In order for the agency to be able to pay for the media βat the expense and order of the advertiserβ, the advertiser must fund the agency with the money to pay for the media, with the following peculiarities.
The payment of media must be funded separately from the payment of the agency fee invoice and the agency must record that deposit in a separate accounting account that allows it to justify that this deposit does not constitute cumulative income for tax purposes. In the case of Google and any other media that invoices in Mexico, VAT must be added to the media amount since Google and Mexican media invoice in Mexico and add VAT; In the case of Facebook, Instagram, LinkedIn and any other media that invoices from abroad.
The reconfiguration of the media is only for the media to issue its invoice in the name of the advertiser. Media invoices must be sent directly by them to the advertiser's RFC, however, the agency can provide the service of compiling and reconciling them as a service Digital Marketing Service to the advertiser. In order for the agency to be able to pay for the media βat the expense and order of the advertiserβ, the advertiser must fund the agency with the money to pay for the media, with the following peculiarities.
The payment of media must be funded separately from the payment of the agency fee invoice and the agency must record that deposit in a separate accounting account that allows it to justify that this deposit does not constitute cumulative income for tax purposes. In the case of Google and any other media that invoices in Mexico, VAT must be added to the media amount since Google and Mexican media invoice in Mexico and add VAT; In the case of Facebook, Instagram, LinkedIn and any other media that invoices from abroad.