Post by Himu on Dec 3, 2023 10:37:30 GMT
Data reliability (34%) or know-how (31%). 78% of respondents believe that it is difficult to have a unified vision of data within the company and that this is an objective to be achieved for 95% of them, 40% even wish to do so. arrive within the year. βIn the current context of constantly accelerating innovation and customer expectations in terms of experience, the collection and control of identities is a crucial issue for companies.
Essential to stay in the race against the giants, the brands will have to be supported by experts to catch upβ ,explains JΓ©rΓ©my Dallois, CEO of ReachFive. If customer knowledge appears to be the center of all attention, the Country Email List objective is now to know the customer in their uniqueness . Beyond basic declarative information, which constitutes between 64% and 74% of the data available in companies, the people interviewed seem, in fact, to have understood that it was essential to know the interests and affinities of their customers .
50% of them wish to collect affinity data but only 27% of them have implemented adequate solutions. However, very traditional collection methods still remain favored: registration forms (32%), marketing campaign (31%) or contacts at points of sale (31%), but they do not allow affinity data to be collected. Only 6% of companies collect data through authentication via Social Login, even if for 85% of them, social data presents significant business potential .
Essential to stay in the race against the giants, the brands will have to be supported by experts to catch upβ ,explains JΓ©rΓ©my Dallois, CEO of ReachFive. If customer knowledge appears to be the center of all attention, the Country Email List objective is now to know the customer in their uniqueness . Beyond basic declarative information, which constitutes between 64% and 74% of the data available in companies, the people interviewed seem, in fact, to have understood that it was essential to know the interests and affinities of their customers .
50% of them wish to collect affinity data but only 27% of them have implemented adequate solutions. However, very traditional collection methods still remain favored: registration forms (32%), marketing campaign (31%) or contacts at points of sale (31%), but they do not allow affinity data to be collected. Only 6% of companies collect data through authentication via Social Login, even if for 85% of them, social data presents significant business potential .