40% of companies admit to having poor customer knowledge

Although they are perfectly aware of the enormous business challenge that data now represents, more than 50% of companies admit to being behind in terms of customer knowledge and use of data ...



Splio and ReachFive have just revealed the results of the study “ Data serving customer knowledge and experience ”(1) carried out by Opinion Way.



The conclusions of this survey reveal the gap between the business Buy Bulk SMS Service potential attributed to the exploitation of data and the current mastery of customer knowledge by companies .



If 90% of companies consider that the enrichment and exploitation of customer data constitutes a major challenge, only 9% of them consider that they have a very good level of customer knowledge.


Customer knowledge: between perception and reality 73% of consumers would like to benefit from personalized offers in stores and/or online related to their interests (2). So the real challenge of customer knowledge is to best exploit the potential of data to meet customer expectations. Thanks to the use of data, 45% of companies surveyed saw an increase in their conversion rates, 38% an increase in traffic and 32% an increase in customer satisfaction.




90% of them recognize that enriching their customer data is essential and that their ROI is linked to their use, yet more than 40% of them reveal that they have poor customer knowledge and more than 50% say they do not have a very advanced strategy in this area; 43% even ignore the traffic recorded each month on their website .