Post by account_disabled on Nov 23, 2023 8:46:06 GMT
Whether gated or ungated, long-form content should serve as the centerpiece of a content campaign, with shorter content types leading the audience to it. Why long form downloads are important for content marketing Credit: Skyword 4. Podcasts Podcasts offer an episodic series of audio discussions or narratives, allowing your brand to broadcast thought leadership. They create opportunities to address customer challenges, industry news, and trends. Why podcasts are important for content marketing Credit: Skyword 5. Videos Video content is a powerful medium that excels at evoking emotion.
Just as captivating movies hold our attention, well-produced videos can tell your brandβs story in a way that resonates deeply with your audience. Embed videos on your website to increase time spent on the page and enhance SEO. Additionally, consider creating short βsnackableβ video clips for Phone Number List social media, catering to the transient nature of social media scrolling. Why businesses use video for content marketing Credit: Skyword 6. Webinars Webinars are time-based video seminars or presentations that engage your audience through live participation. They are excellent for generating leads and offering meaningful interactions with experts. A library of webinars can serve as a continuous source of lead generation.
Why webinars are important for content marketing Credit: Skyword Your online marketing success hinges on high-quality content strategically placed throughout the buyerβs journey. Each content type can play multiple roles, helping you achieve various goals as you engage with prospective customers. Remember to adapt and diversify your content strategy to effectively meet your audienceβs preferences and needs. Download the Content Marketerβs Field Guide To Content Types Douglas Karr Douglas Karr Douglas Karr is the founder of the Martech Zone and CEO of DK New Media. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker.
Just as captivating movies hold our attention, well-produced videos can tell your brandβs story in a way that resonates deeply with your audience. Embed videos on your website to increase time spent on the page and enhance SEO. Additionally, consider creating short βsnackableβ video clips for Phone Number List social media, catering to the transient nature of social media scrolling. Why businesses use video for content marketing Credit: Skyword 6. Webinars Webinars are time-based video seminars or presentations that engage your audience through live participation. They are excellent for generating leads and offering meaningful interactions with experts. A library of webinars can serve as a continuous source of lead generation.
Why webinars are important for content marketing Credit: Skyword Your online marketing success hinges on high-quality content strategically placed throughout the buyerβs journey. Each content type can play multiple roles, helping you achieve various goals as you engage with prospective customers. Remember to adapt and diversify your content strategy to effectively meet your audienceβs preferences and needs. Download the Content Marketerβs Field Guide To Content Types Douglas Karr Douglas Karr Douglas Karr is the founder of the Martech Zone and CEO of DK New Media. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker.