Post by account_disabled on Nov 23, 2023 8:43:34 GMT
Customers today have diverse preferences regarding the medium they use to seek information. Depending on their situation, different content types are appropriate. As a savvy marketer, understanding these preferences and leveraging the right content types is essential for engaging, converting, and retaining your target audience. Recent research from Skyword reveals that the average brand has diversified its approach to content creation, embracing at least six different content types. However, the challenge lies in effectively utilizing these assets. Surprisingly, only two of these content types, one being sales collateral, actively support customer conversion and retention.
Brands often report a 28% decline in the effective use of content after the initial engagement stage in the audience journey. Skyword To help you navigate this landscape, letβs explore the six core types of content that can serve as essential tools in building a healthy content ecosystem. By understanding Phone Number List the strengths of each, you can create fresh, engaging campaigns that boost your bottom line. 1. Infographics Infographics are a concise way to convey complex data points. They present attention-grabbing statistics and figures in a visually compelling format. Pair high-quality research with a cohesive visual narrative to provide your audience with intriguing, easily digestible thought leadership material.
Infographics can increase scroll depth and time spent on a page, boost search traffic through visual search and backlinks, and amplify social engagement. Why businesses use infographics for content marketing Credit: Skyword 2. Interactive Tools Interactive tools like quizzes and calculators personalize your brandβs value proposition. They demonstrate your specific value to customers in a tangible way. For example, an assessment tool can evaluate a companyβs device effectiveness, showcasing your ability to save them money. Why interactive tools are important for content marketing Credit: Skyword 3. Long-form Downloads Long-form content such as eBooks and white papers is ideal for engaging potential customers in conversion. These assets explore topics of expertise in a reader-friendly layout, often supported by illustrations.
Brands often report a 28% decline in the effective use of content after the initial engagement stage in the audience journey. Skyword To help you navigate this landscape, letβs explore the six core types of content that can serve as essential tools in building a healthy content ecosystem. By understanding Phone Number List the strengths of each, you can create fresh, engaging campaigns that boost your bottom line. 1. Infographics Infographics are a concise way to convey complex data points. They present attention-grabbing statistics and figures in a visually compelling format. Pair high-quality research with a cohesive visual narrative to provide your audience with intriguing, easily digestible thought leadership material.
Infographics can increase scroll depth and time spent on a page, boost search traffic through visual search and backlinks, and amplify social engagement. Why businesses use infographics for content marketing Credit: Skyword 2. Interactive Tools Interactive tools like quizzes and calculators personalize your brandβs value proposition. They demonstrate your specific value to customers in a tangible way. For example, an assessment tool can evaluate a companyβs device effectiveness, showcasing your ability to save them money. Why interactive tools are important for content marketing Credit: Skyword 3. Long-form Downloads Long-form content such as eBooks and white papers is ideal for engaging potential customers in conversion. These assets explore topics of expertise in a reader-friendly layout, often supported by illustrations.