Post by account_disabled on Nov 5, 2023 5:32:49 GMT
Complicated calls between current and potential clients to verify references. Decision phase Finally, we have reached the decision phase and the required contents are different, also in this case. The interest from the prospect is high, but there is still no written agreement and once again content marketing can help finalize the process. The commercial proposal itself can become a matter for evaluation by the customer, which is why it is important that it is in line with the tone used up to that point in communications and clearly shows the products, activities and services included in the agreement, including also the activation phase and specifying the time required to complete it.
Transparency is crucial, so as not to risk compromising that bond of trust so laboriously created wedding photo editing service and cultivated throughout the buyer's journey. After signing the commercial agreement, the actual collaboration begins, but the content marketing activity is not over, on the contrary! The loyalty phase is the most delicate because it allows you to leverage your customer portfolio to find new commercial opportunities, through upselling and cross-selling campaigns. One of the prerequisites for customer loyalty is the offer of an experience.
That always lives up to expectations: it is necessary to continue to pamper them just as before signing the contract. The contents for the onboarding phase can concern training on the use of the product or service purchased, but also quick answers to possible questions which, during the activation phase of a contract, are more than natural. This is where close collaboration between marketing, sales and customer service comes into play, to identify the most frequently asked questions and build a practical guide dedicated to new customers.
Transparency is crucial, so as not to risk compromising that bond of trust so laboriously created wedding photo editing service and cultivated throughout the buyer's journey. After signing the commercial agreement, the actual collaboration begins, but the content marketing activity is not over, on the contrary! The loyalty phase is the most delicate because it allows you to leverage your customer portfolio to find new commercial opportunities, through upselling and cross-selling campaigns. One of the prerequisites for customer loyalty is the offer of an experience.
That always lives up to expectations: it is necessary to continue to pamper them just as before signing the contract. The contents for the onboarding phase can concern training on the use of the product or service purchased, but also quick answers to possible questions which, during the activation phase of a contract, are more than natural. This is where close collaboration between marketing, sales and customer service comes into play, to identify the most frequently asked questions and build a practical guide dedicated to new customers.