Post by account_disabled on Oct 9, 2023 6:21:46 GMT
Brand. Demand. They are complementary strategic forces in modern marketing, and one cannot succeed without the otherTo help marketers find the right practical mix, weβve dedicated much of our content this year to unpacking research, sharing insight, and offering guidance on striking a harmonious balance.With the collection of brand-to-demand resources, youβll be able to chart a course for marketing growth in 2022 that incorporates the key principles of both brand building and demand generation: developing brand awareness and then translating it into bottom-line results.Connect Your Brand to Demand With These Insightful ResourcesThe Ultimate Glossary of Brand-building Terms [Pocket Guide]
Before starting your journey, itβs helpful to get Phone Number List familiar with the modern brand-building lexicon. Phrases like βavailability heuristicβ and βcompetitive moatsβ may not be staples of the traditional marketing terminology, but they are important concepts in understanding how and why the components of a balanced brand-and-demand strategy are effective. This pocket guide offers clear definitions and breakdowns of two dozen key terms.Screenshot of guideWhat Influences a B2B Purchase Decision [Infographic]
Ultimately, the brand to demand narrative is all about answering a fundamental question: How can companies attract, persuade, and convert customers most effectively? This infographic illustrates the growing influence of social proof in this equation, and includes tips for incorporating it into your strategy.Screenshot of guideHow Can Marketers Choose Between Brand and Demand? [Infographic]Many marketing strategies miss the mark because they treat brand and demand campaigns as completely separate, siloed initiatives. Rather than treating them as mutually exclusive options, companies should aim to synchronize these tactics to maximize the short-term benefits of demand marketing and the long-term impact of brand marketing. Research shows that Brand & Acquisition campaigns perform six times better than Acquisition alone. This infographic walks you through illuminating stats and insights.This statistic encapsulates the core reason that brand building and mental availability are so vital to B2B marketing success today: at any given time, 95% of B2B buyers are not in the market for your products. Itβs a simple and undeniable reality. Companies go through buying cycles for certain solutions only so often. Savvy marketers focus on generating familiarity and affinity, so that when a need does arise, their product or service quickly comes to mind. Use this pocket guide to shape your efforts around playing the long game and fortifying your brandβs future position.
Before starting your journey, itβs helpful to get Phone Number List familiar with the modern brand-building lexicon. Phrases like βavailability heuristicβ and βcompetitive moatsβ may not be staples of the traditional marketing terminology, but they are important concepts in understanding how and why the components of a balanced brand-and-demand strategy are effective. This pocket guide offers clear definitions and breakdowns of two dozen key terms.Screenshot of guideWhat Influences a B2B Purchase Decision [Infographic]
Ultimately, the brand to demand narrative is all about answering a fundamental question: How can companies attract, persuade, and convert customers most effectively? This infographic illustrates the growing influence of social proof in this equation, and includes tips for incorporating it into your strategy.Screenshot of guideHow Can Marketers Choose Between Brand and Demand? [Infographic]Many marketing strategies miss the mark because they treat brand and demand campaigns as completely separate, siloed initiatives. Rather than treating them as mutually exclusive options, companies should aim to synchronize these tactics to maximize the short-term benefits of demand marketing and the long-term impact of brand marketing. Research shows that Brand & Acquisition campaigns perform six times better than Acquisition alone. This infographic walks you through illuminating stats and insights.This statistic encapsulates the core reason that brand building and mental availability are so vital to B2B marketing success today: at any given time, 95% of B2B buyers are not in the market for your products. Itβs a simple and undeniable reality. Companies go through buying cycles for certain solutions only so often. Savvy marketers focus on generating familiarity and affinity, so that when a need does arise, their product or service quickly comes to mind. Use this pocket guide to shape your efforts around playing the long game and fortifying your brandβs future position.