Post by account_disabled on Feb 19, 2024 5:49:55 GMT
On May 24, 2023, Kogan appeared on the #DemandLive SEO webinar hosted by DemandMarkets Inc. This time, the webinar was titled "5 SEO Issues" and was a discussion-style webinar about unanswered topics. It was very deep and interesting, so I would like to summarize the main points in a column as someone who participated in it. Of the five topics, this time we will focus on the final Q&A session. Worried about the answer...Answer various SEO questions! Additional questions from participants Worried about the answer...Answer various SEO questions! This column's fifth topic is "Q&A." We had received a variety of questions about SEO from the participants in advance, so Kogan answered some of them and held a discussion with Mr. Muroya.
Click here for the first topic "Pagination" Click here for the second topic telephone number list Click here for the third topic "Sitemap" Click here for the fourth topic "EEAT" First, a question regarding UX. Recently, UX and SEO have become very closely related, and sites that are easy to use, sites that are easy to take action on, and content that is easy to read are more likely to have SEO effects, and UX tuning is more essential than detailed tag tuning. It's coming. The question is, βWhere should I start?β Mr. Kogan: The best way to decide where to start is by analyzing the data. Pages that have an abnormally high bounce rate or pages that fail when converting, such as making a purchase. Personally, I often start looking at conversions without thinking about SEO. This is because there is an intention to take action but it is not spilled, in other words, this is where the impact is greatest.
This is important because there are many cases overseas where SEO rankings improved by fixing only the UX. Next, regarding the question about CWV (Core Web Vitals). Mr. Kogan: I don't have the impression that CWV has a big impact on SEO, and there have been cases where the rankings dropped when it was visibly slow, and it improved when the display speed was increased. I have never seen a case where the ranking improved even after making small adjustments, so it is better to think about CWV in terms of conversion and UX rather than SEO, and in fact, it is definitely better in terms of UX if there is no layout shift and it is faster. Next is a question about the future of Bing, which is a hot topic. As a side note, Bing or rather Microsoft's activities, including advertising, have been active recently and need attention.
Click here for the first topic "Pagination" Click here for the second topic telephone number list Click here for the third topic "Sitemap" Click here for the fourth topic "EEAT" First, a question regarding UX. Recently, UX and SEO have become very closely related, and sites that are easy to use, sites that are easy to take action on, and content that is easy to read are more likely to have SEO effects, and UX tuning is more essential than detailed tag tuning. It's coming. The question is, βWhere should I start?β Mr. Kogan: The best way to decide where to start is by analyzing the data. Pages that have an abnormally high bounce rate or pages that fail when converting, such as making a purchase. Personally, I often start looking at conversions without thinking about SEO. This is because there is an intention to take action but it is not spilled, in other words, this is where the impact is greatest.
This is important because there are many cases overseas where SEO rankings improved by fixing only the UX. Next, regarding the question about CWV (Core Web Vitals). Mr. Kogan: I don't have the impression that CWV has a big impact on SEO, and there have been cases where the rankings dropped when it was visibly slow, and it improved when the display speed was increased. I have never seen a case where the ranking improved even after making small adjustments, so it is better to think about CWV in terms of conversion and UX rather than SEO, and in fact, it is definitely better in terms of UX if there is no layout shift and it is faster. Next is a question about the future of Bing, which is a hot topic. As a side note, Bing or rather Microsoft's activities, including advertising, have been active recently and need attention.