Post by account_disabled on Dec 24, 2023 5:12:41 GMT
Paid advertising campaigns , such as Pay-Per-Click (PPC) advertising such as Google Ads , allow companies to increase their website visibility and positioning by paying for their ads to appear in search results. Today, the concept of SEM refers only to the process of attracting traffic to a website by purchasing ads on search engine advertising platforms. Together with organic activities (SEO positioning), SEM is an effective way to quickly increase traffic on your website. What is PPC?
Pay per click (PPC) is an online advertising model in which the advertiser Phone Number Data pays for each click on his ad. This is a popular way of promoting in search engines and advertising networks. PPC ads appear at the top of search results or on other web pages and are visible to users who type specific keywords. You probably know pages marked as βSponsoredβ that appear first after entering a specific query into Google. This is SEM. The PPC model allows advertisers to control their advertising expenses and measure campaign effectiveness.
Other terms that will help you better understand how SEM works include: Impressions β how many times your ad was visible on the screen. It doesn't mean the person saw it. CPC (cost per click) β how much you pay when someone clicks on your ad. CPM (cost per million views) β this is another way to pay for search engine advertising. Depending on your goals and how your advertising tool is set up, you may want to pay just to be seen. CTR (click-through rate).
Pay per click (PPC) is an online advertising model in which the advertiser Phone Number Data pays for each click on his ad. This is a popular way of promoting in search engines and advertising networks. PPC ads appear at the top of search results or on other web pages and are visible to users who type specific keywords. You probably know pages marked as βSponsoredβ that appear first after entering a specific query into Google. This is SEM. The PPC model allows advertisers to control their advertising expenses and measure campaign effectiveness.
Other terms that will help you better understand how SEM works include: Impressions β how many times your ad was visible on the screen. It doesn't mean the person saw it. CPC (cost per click) β how much you pay when someone clicks on your ad. CPM (cost per million views) β this is another way to pay for search engine advertising. Depending on your goals and how your advertising tool is set up, you may want to pay just to be seen. CTR (click-through rate).